Zero Waste 360° sports impact

A zero waste transformation program tailored for mega sports events—turning stadium waste into measurable impact, fan engagement, and circular value.´

Our Zero Waste 360 program turns waste into value in 4 simple steps:

  1. Audit: Make it measurable
  2. Enable: Legal compliance
  3. Engage: Involve everyone 
  4. Earn: Make waste an asset

At WeGoZero, we help sports organizations turn waste into impact. Our Zero Waste 360™ Sports Impact Program is designed specifically for mega sports events, stadiums, and clubs that want to lead in sustainability, meet regulations, and unlock new revenue streams through a circular economy model.

Whether you’re hosting a league match or organizing a major tournament, our holistic zero waste strategy gets you measurable results and visible progress. Mega sports events produce huge amounts of waste—but they also offer a massive opportunity for change. With the right strategy, you can;

  • Achieve 90%+ waste diversion
  • Comply with EU regulations (WFD, CSRD)
  • Improve sustainability ratings (B Corp, GSBS)
  • Reduce CO₂ from waste
  • Boost brand image and fan loyalty
  • Turn waste into new revenue streams
  • Engage staff, vendors, and fans at every level !

Make it measurable

Know your waste !

Know Your Waste ! We support you to identify your potential to increase your waste diversion and revenue : 

  • On-site waste observation and sampling
  • Categorize waste (organic, recyclable, hazardous, mixed)
  • Identify inefficiencies and gaps
  • Create a baseline diversion rate
  • Report improvement areas and earning potential

🎯 WeGoZero offers a free waste audit for sports events. It’s the first step toward becoming a certified zero waste venue and industry role model.

Clients that trust Zero Waste 360° for business™

WeGoZero has supported clients like Microsoft, MAERSK, BNP Paribas, and now leads the way in zero waste for sports across Europe.

Who is the Zero Waste 360° sports impact program for ?

This program is ideal for:

  • Professional sports clubs and leagues

  • Stadium and arena operators

  • Event organizers & venue managers

  • Sustainability or facility teams in sports organizations

Learn more about how we put zero waste into practice

Discover how leading businesses are turning waste into value with our zero waste strategies. Our case studies showcase real-world success stories—from global corporations reducing landfill dependency to local enterprises achieving full circularity in operations. Gain insights into proven methods, measurable impacts, and innovative approaches that demonstrate the power of zero waste.

Green Deal Corporate Sustainability Reporting 0
CSDD

The Green Deal and Its Impact on Corporate Sustainability Reporting

As part of the Green Deal—Europe’s strategy to achieve carbon neutrality by 2050 through enhanced circularity, social protections, and sustainable practices—the Corporate Sustainability Reporting Directive (CSRD) and Corporate Sustainability Due Diligence Directive (CSDDD) have introduced increasing demands on companies.

Read More »

Frequently asked questions

Zero Waste 360° for Business™ is a holistic program designed to help organizations fully integrate zero waste practices into their strategy. From data collection to employee engagement and revenue generation, we cover every angle for lasting impact.

The Four Key Steps in Zero Waste 360°™

  1. Audit – Assess your current waste situation and make it measurable.
  2. Enable – Implement effective waste management policies to drive strategy.
  3. Engage – Involve everyone in the organization to ensure collective participation.
  4. Asset – Transform corporate waste into a profitable asset.

Let’s turn your waste into opportunity. Ready for the change?

The Engage step involves creating awareness and involving all employees in the zero waste initiatives. This includes training, communication, and motivational activities to ensure everyone participates actively.

The Asset step is about finding ways to repurpose or recycle waste materials to create value. This can involve selling recyclable materials, creating new products from waste, or finding innovative ways to reduce costs through waste reduction.

No. The different services can be provided separately

Our Zero Waste approach focuses on waste reduction and prevention.

Recycling makes part of the Zero Waste philosophy and some of our solutions include it but it is not our main focus.

Businesses of all sizes and industries can benefit from the Zero Waste 360° for Businessprogram. It is particularly useful for organizations that need to report according to CSRD and CSDD, companies wanting to achieve zero waste/ sustainability certifications and looking to improve their sustainability practices, reduce waste management costs, and engage employees in environmental initiatives.

Let's talk

We are ready to implement together a comprehensive Zero Waste plan in your organization. 

WeGoZero
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